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When you read online blog success stories, many say that they never did any keyword research during the early days of their blog. However, look closely at those early articles and you will find that often, those pages do include keywords, it’s just been a natural part of the bloggers writing. Proper keyword selection is important and can make the difference between ranking on the first page and languishing down in page 100.
Keyword selection is important for one primary reason: it tells everyone, user, or search engine, that this is what you think your page is about. Choose the wrong keywords and you send the wrong message. Search engines will have lower scores for your page, ranking it against the keywords you did use. Don’t make that mistake. Do some basic keyword research.
The most important things to look for in keywords are monthly traffic volume and competitiveness. Without volume you could rank first for a phrase that has a monthly volume of two people. Alternatively, you might end up targeting a high-volume keyword that puts you up against a million other, bigger, older sites. Also, choose keywords that represent the intent of your visitors, this way you align your content with their needs.
It is clear now that keywords are important and content writing without keyword research or with the wrong keywords is going to cost you in the long run. Put together a keyword research plan and use that to target and grow your sites audience.
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